Sundance the steakhouse is a
Palo Alto institution.
This, for branding purposes, happens to be a double edged sword. Without forgetting that this is a classic, they wanted something cool, contemporary, and that would work for college kids, techies, and steakhouse junkies alike.
With a bit of a wink-and-nod approach, we wrote headlines, web copy, some ads, and a forthcoming video. What’s cooler than knowing yourself?